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A Workshop on Market Research at BASIS
20 Nov 2014

BASIS in association with International Trade Centre (ITC) funded by NTF III organized a 3 day workshop on “How to Produce & Disseminate Quality Market Reports That Create Action” from 18-20 November, 2014 at BASIS Board Room. The workshop covered several sectors such as Mobile, Web, Graphic Design and Enterprise Software. The main objective of the workshop was to improve market research capabilities to develop effective market reports about the target markets and disseminate them effectively.

 The workshop was facilitated by Mr. Onno Roukens and Mr. Warner Uiterwijk who are experienced consultants from the Netherlands with specific expertise in the field of market research, as well as in IT outsourcing.

A group of 15 members participated in the workshop. The participants were from a number of stakeholder organizations such as Export Promotion Bureau (EPB), Dhaka Chamber of Commerce and Industries (DCCI), Bangladesh Computer Council (BCC), a2i project of prime Minister’s Office. Officials from some BASIS member companies also participated in the workshop. A few participants were from BASIS secretariat too.

As a part of the project, BASIS is going to conduct a practical market research with the team of the workshop within a couple of months. 

It is expected that through this workshop BASIS will have a strong market research team who will conduct research on different markets of ICT sector.

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