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Home » Training » Details
Training Details
Training Program on Practical Search Engine Optimization(SEO) 4th Batch
Application deadline expired!

Training Program on

  Practical Search Engine Optimization(SEO)  4th Batch


The Search Engine Optimization (SEO) Course is a course where one will get all the conceptual ideas to prepare the website with SEO. Course will be completed with Practical + Theory Session.


Who Can Participate?

Anyone can join who has the interest to get into the web marketing profession.


Prerequisite:

·         Technical Skill: Must have the fluent operating skill of Computer

·         Must have the skill to use internet

·         A little or basic knowledge on SEO would be fine but not necessary

·         Academic: SSC or Equivalent Certificate

·          

Training Duration: 50 hours in 18 sessions


Schedule: Weekly 3 days. Sunday,Wednesday & Thursday (6:00pm-9:00pm)


Registration Fee: BDT4000


Course covering:

All the techniques to develop a website with SEO


1. Discussion on Search Engine Optimization (SEO)

·         What is Search Engine Optimization (SEO)?

·         Why does my website need SEO?

·         Why can't the search engines figure out my site without SEO?

·         Can I do SEO for myself?

·         Order of SEO

·          

2. Making your blog site: Blogger/Blogspot platform will be used for easy understanding

·         Things to know before making a blog

• Your Target Audience


• Planning


• Maintenance


• Networking


• Branding

·         How to make a blog using blogger.com

·         Keyword Research & Analysis using tools

·         Identifying and building your initial keyword list

·         SEO Friendly Domain Selection Process

·         Website planning & Site Structure

·          

3. (Practical + Theory Session) On-Page Optimization:

·         Title :

• Optimize Keywords in Title Tag

·         Meta Description:

• Meta Tag Checker


• Optimize Keywords in Description Meta Tag

·         Meta Keywords

·         H1-H3 Tags

• Optimize Keywords in Heading Tags

·         Image ALT tag :

• Optimize Image ALT tag

·         Internal Links

·         URL Structure:

• Search Engine friendly URL optimization


• Optimize Keywords in URL


4. Off-Page Optimization:

Directory submission , Social Bookmarking , Social Networking Sites , Guest Posting , Forum Posting , Blog Comment Posting , Article Submission , Search Engine Submission , Sitemap Submission , The concept of Dofollow/ Nofollow Backlinks , Yahoo Answers, Link Wheel, Web 2.0, Tiered link building process, Video Promotion, and other form of backlink process effective now a days.


5. Keyword Research

·         Keyword Research and Selection

·         Optimize Keywords in Anchor Text

·         Optimize Your Keyword Density

·         Keyword Density calculation formula and checking tool

·         Text Modifiers to Emphasize Your Keywords

·         Discussion on LSI Keywords

·         Keyword Research Tips & Ideas

·         Using Google Insights for Search and Google Trends for Keyword Research

·          

6. Content Optimization:

·         Setting up optimized Blog Post Title

·         Word limit for an optimized Blog Post?

·         Content Siloing

·         Reducing Bounce Rate of Your Blog

·          

7. Tools, Add-On’s & Extensions: Discussion on different SEO Tools

·         Backlink checker tools, techniques and counts

·         Checking the Backlink of a site/link

·         StatCounter & other web analysis tools

·         SEO Power Suite

·          

8. Social Media Optimization:

Discussion on how Facebook, Google groups and pages can help increase your sites branding & exposure. Discussion on how an active twitter profile with like-minded followers can help your content become viral along with the use of LinkedIn, Pinterest and other networking channels.


9. Backlink age, authority, popularity: Discussion on Backlinks

·         Backlink age , Backlink authority , Backlink popularity , How to get high quality backlinks

·          

10. Search Engine Ranking Factors:

·         Different SE Ranking factors will be discussed in more details.

·          

11. Google Panda & Penguin Update and recovery tips (including any other latest updates)


12. Google Webmaster Central

·         Webmaster tools setup & its basic uses

·          

13. Google Web Analytics

·         Web Analytics Code Install & its basic use to plan your next strategy

·          

14. Case Study


15. Discussion: on SEO and related projects in Online Freelance Marketplaces like Odesk, Freelancer and Elance.com. Some micro freelance marketplaces will also be shown for extra working opportunities.


16. Open SEO Discussion














Resource Person:

Mohammad Al Amin Chowdhury

BASIS Freelancer Award Winner, 2011


Organized by

BASIS Institute of Technology & Management (BITM)
5th floor (West), BDBL(Old BSRS) Bhaban, 12 Karwan Bazar, Dhaka
Phone: +8809612322747, 8151196, 8151197, web:
 www.basis.org.bd
e-mail:
 info@basis.org.bd

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