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Home » Industry News » Details
03 May 2012
Trend towards internet use for social network purpose in urban areas rising

The trend towards internet use for social network purposes in urban areas of the country is growing remarkably to keep pace with the global trend, according to the Ericson Study.

The recent study mentioned that almost 17 per cent mobile phone subscribers use internet for social sites which was less than one per cent in 2007.

Besides, 12 per cent use data service for e-mail, while another 12 per cent for ringtone and 18 per cent for different reasons.

Global technology vendor Ericson cited the data after a study on Bangladesh telecom consumer market for last five years from 2007 to 2011 in a bid to understand the fundamental values and attitudes of the country`s people to Information Communication Technology (ICT).

According to the data of telecom regulator BTRC, nearly 30 million mobile subscribers use internet in their handsets.

The study found that only 58 per cent of urban mobile subscribers are aware of internet connectivity while 39 per cent in rural areas.

It also mentioned that the mobile phone users of the country are ready for third generation (3G) service thanks to significant growth of the internet users in urban area to 20 per cent by 2011 up from 3 per cent in 2007.

Vishnu Singh, Regional Head of ConsumerLab for Ericsson in the Southeast Asia and Oceania region said that the country is not enjoying all the benefits that connectivity can bring due to lack of access options, affordability issues, and lack of awareness on the benefits of Internet access.

However, the study shows that the country's mobile communications sector has made significant progress both in the voice and data market during the last five years from 2007 to 2011 despite various hurdles.

According to the report, 94 per cent mobile users have their own handsets while 5 per cent use mobile service by sharing and 33 per cent have more than one handset and those who have more than one SIM card they use mostly dual SIM enabled handsets.

Of the mobile subscribers, 81 per cent use one SIM while 15 per cent 2 SIMs and 4 per cent 3 SIMs, the study mentioned and added that the number of successful call is 71 while unsuccessful call number is 12 and the number of miss call is 17.

The Ericson official Mr Singh said they found the same trend of mobile subscribers in India and Pakistan but the rate is highest in Bangladesh comparatively.

He added that there is an increasing need for connectivity among Bangladeshis, and it points to the huge potential for 3G to redefine the telecommunications landscape.

The ConsumerLab report also shows that improving the customer experience, together with attractive mobile packages, will ensure continuous growth of mobile data use.

"As the market is maturing, service providers need to have a deeper sense of understanding of their customers' expectations and to deliver on those expectations. Delighting customers will be the key to market differentiation," Singh says.

Bangladeshi operators would also need to have their strategy in place to deal with the massive growth of smart phones and the demand that they place on mobile networks.


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